Nothing says re-imaging your corporate identity like “The Go In A Box.”
Friday morning, all 3,500 employees at Compuware will arrive to work and find a box on their desk. When they open it, music performed by the local Detroit band, The Go, will blast guitar riffs and a T-shirt with the company’s new logo will be inside. Each employee also will receive a V.I.P pass to the 9 a.m. global party, which will be Webcast around the world, and a new set of business cards. (complete Detroit News Story)
I have to say that this is pretty damn cool on the part of Compuware. Now if we could only get The Go played at a Pistons game that would be tops.
JasperMay 15, 2008 at 8:47 pm
Compuware’s new slogan: American Pig
CarlMay 17, 2008 at 12:47 pm
I was actually at that show yesterday, and it was a blast!!! I don’t work for Compuware, but snuck in anyways!! Very cool time indeed!! Seeing Bobby onstage with an Ozzy impersonator was PRICELESS, ha-ha!!